Work
Бодрост
SERVICES
BRAND CREATION
BRAND NAMING & IP
BRAND DESIGN
PRODUCT DESIGN
MARKETING COMMUNICATIONS
DIGITAL INSTRUMENTS
CATEGORY
HEALTH
FOOD SUPPLEMENTS
CLIENT
SOPHARMA
Sopharma AD approached Spect with the challenge to create a platform which would be capable of hosting multiple food supplement product launches under a single brand. After initial brainstorming and designs, we were lucky to create, help register, and design Bodrost - a brand reflecting the state of being happy and healthy at the same time.
Aspects
Bodrost is one of the most unique and distinctly positive words in all current Slavic languages, and much like Saudade in Portuguese or Waldeinsamkeit in German, it has no direct English equivalent. The closest reference point for Bodrost is a combination of feelings, from “being awake” and “being strong” to “being cheerful” and “being alive”. Spect created the Bodrost surrounding universe to communicate the supportive nature of food supplements, whilst maintaining the message that food remains the main instrument for health.
Prospects
The Bodrost brand design system was created to perform suitably when adapted to an endless portfolio of products, by ultimately leveraging a smart and clean structure. From vitamins and minerals, plant-based supplements and fitness to cosmetics and more, Bodrost has been able to represent Sopharma AD’s portfolio and support its continued growth.
