Work
FENIX
SERVICES
CONCEPT
PRODUCT DESIGN
CAMPAIGN DESIGN
CATEGORY
MUSIC
BEVERAGES
CLIENT
SMALLMAN
THANKS
PLAMENA BORISOVA
FENIX is a refreshing 5,6% Alc. American pale ale, a special edition product created for experimental metal band Smallman and produced by Gb Craft Brewery "Blek Pine". Powered with three styles of hops (Mosaic, Simcoe and Amarillo), the taste is fruity and citric with discrete caramel nuances, whilst the aftertaste is refreshingly sour. Spect was tasked to create a comprehensive brand image and marketing campaign for the product.
Aspects
FENIX began as a multidisciplinary project, with the aim of creating both the product and campaign design for a beer named after Smallman's upcoming song and music video of the same name. The concept came from the song's time signature - an odd 9/8s and a regular 3/4s - combined with the myth of a cyclically regenerating phoenix.
Prospects
Spect assisted with all campaign materials and aided the product launch of FENIX alongside Smallman’s music. The project allowed both beer drinkers and music listeners to tap into a more complete, multisensory world of hearing, seeing and tasting at the same time.
