Work
MNS Product Portfolio
SERVICES:
PRODUCT DESIGN
PACKAGING
COMMUNICATION VISUALS
VIDEO
CATEGORY:
FOOD SUPPLEMENTS
CLIENT:
ESSERRE PHARMA
THANKS:
PLAMENA BORISOVA
Spect studio designed the product portfolio of MNS with distinctiveness, shelf visibility and the Mediterranean ingredients in mind. The result was high recognition rate, increased trial and improved loyalty levels.
Aspects
In a world where the Mediterranean diet is widely celebrated and embraced, carving out a unique identity and achieving recognition posed a challenge. The goal was to showcase its authentic values while differentiating the brand in a saturated market, requiring a balance of strategic design and creativity to captivate consumers, build trust, and foster loyalty.
Prospects
The ultimate goal was achieved: high recognition, increased trials, and lasting loyalty—all while honoring the brand's Mediterranean roots. The MNS portfolio stood out with a distinctive identity, strong shelf visibility, and an authentic representation of Mediterranean ingredients.
