Work
FILKAB
SERVICES:
POSITIONING
BRAND IDENTITY
BRAND DESIGN
CORPORATE DESIGN SYSTEM
MARKETING COMMUNICATIONS
CATEGORY:
INDUSTRIAL
CLIENT:
FILKAB AD
THANKS:
PLAMENA BORISOVA
Filkab turned to Spect with a project to unify all its brands under one corporation and create sub-branding equities and rules. The result was a collective of 9 companies under 3 brands and one corporation.
Aspects
Filkab is Bulgaria’s biggest wholesaler of electrical equipment. The company diversified its business into building solar systems and producing electrical switchboards. Trade is all about optimization achieved through better organization. All new ventures need a push from the mother company.
Prospects
The newly-established branches need to belong more strongly to the corporate family in order to source from Filkab’s public image and take advantage of its brand credibility to land contracts. Better-organization with strict rules would optimize marketing expenditure.
